Field Force Management Software for FMCG
FieldExecutives is field force management software for FMCG companies and distributors in India. Put every salesman, beat and outlet on one live map, book orders on the spot, and see secondary sales the moment they happen.
You only find out a beat was skipped or an outlet went unstocked at month-end, when the numbers miss target and no one can say why.
FMCG sales force automation software built for beats, outlets and orders
FieldExecutives is FMCG field force management software for sales teams, distributors and super stockists. It works as your FMCG sales force automation software and field sales management software in one: every salesman on a live map, every retailer visit proven, and every order captured on the spot.
Use it for FMCG beat planning, retail execution and sales performance management. Live GPS tracking, custom outlet forms and coverage reporting mean no beat gets skipped and no order gets lost, whether you run ten sales representatives or a thousand.
How work flows for FMCG & Distribution
From the office to the field and back, every assignment, tracked end to end.
Beats set per salesman
Beats and journey plans (PJP) are built per salesman, with the day’s outlets, routes and targets pushed to their phone.
Tight, tracked coverage
Optimised outlet order and one-tap navigation keep coverage tight, while the office sees every salesman live on the map.
Orders on the spot
Salesmen check in at each outlet, capture the order, stock and shelf photos, and record why any outlet was a no-sale.
Live secondary sales
Orders, coverage and sales sync live, so managers see productivity by beat, outlet and SKU without waiting for reports.
FMCG field force management software features
Everything an FMCG sales team needs to run beats, cover outlets and book orders, in one mobile app and one admin console.
FMCG GPS employee tracking
See every sales representative live on the map with a full GPS trail of the day, for FMCG sales team monitoring with live location.
FMCG beat route planning software
Build beats and journey plans (PJP) per salesman, with optimised outlet order and one-tap navigation to each stop.
FMCG retailer visit tracking
Geo-verified check-in and check-out at every outlet, with photos and visit duration, so retail outlet visits are proven, not claimed.
FMCG sales order booking app
Salesmen book orders and SKU quantities at the outlet from the mobile app, even offline, and orders sync for same-day dispatch.
FMCG field sales attendance app
GPS-verified punch-in on server time, with geofencing and mock-GPS detection, so field staff attendance cannot be faked.
FMCG outlet coverage tracking
Track coverage against the beat plan by outlet, with no-sale reason codes and productive-call counts for every salesman.
FMCG sales target tracking software
Set targets per salesman and follow achievement on live KPI dashboards, so sales performance is visible all month, not just at month-end.
FMCG field visit verification software
Photos, geo-tags and server timestamps on every visit give you an audit trail of what actually happened in the market.
FMCG merchandising tracking
Capture shelf and stock photos, competitor and scheme checks on custom forms at each outlet.
FMCG field sales reporting dashboard
Live dashboards for coverage, productive calls and orders by beat, outlet, SKU and salesman, replacing manual month-end reports.
FMCG sales territory management
Organise teams by territory and region with role-based access, so every manager sees their own market.
FMCG sales team productivity software
AI route optimisation cuts travel time, so each salesman covers more productive outlets in the same working day.
A beat, from first shutter to last
Beat starts
Salesman punches in at the market, GPS-verified, and the outlet list loads.
Outlet visit
Check-in at a kirana store, order booked, shelf photo captured, next stop routed.
No-sale logged
Shutter down at an outlet, reason code captured, flagged for a revisit.
Day closes
Coverage, orders and productive calls tallied, tomorrow’s beat ready.
Capture exactly what FMCG work needs
Build the fields, forms and proof your process demands, by drag-and-drop, with no code. Here’s what teams like yours typically track:
See how configuration worksYour whole operation, on one screen
Live map, proof of every visit, and the numbers that actually move your business, what teams typically see:
How we’ve helped fmcg partners
The changes teams see once the field runs on FieldExecutives.
Trusted by fmcg teams
“We can finally see every beat live. Skipped outlets dropped to near zero and productive calls went up in the first month.”
“Order booking on the phone means dispatch starts the same day, not the next morning.”
“Shelf photos and competitor checks come in from every outlet now. Our merchandising is finally consistent.”
FMCG & Distribution, answered
What is field force management software for FMCG?+
It is software that helps FMCG companies plan beats, track sales representatives live, verify retailer visits, book orders and measure sales performance from one mobile app and admin console.
What should FMCG companies look for in field force management software in India?+
Look for GPS tracking, beat and route planning, geo-verified outlet visits, order booking that works offline, attendance that cannot be faked, and live coverage and sales reports. FieldExecutives covers all of these.
Can salesmen book orders inside the app?+
Yes. Salesmen capture orders, quantities and SKUs at each outlet, with stock and shelf photos, and it syncs live for same-day dispatch.
Does it handle beat plans and PJP?+
Fully. Set beats and journey plans per salesman, with optimised outlet order, and track coverage against the plan in real time.
Can I track sales representatives live with GPS?+
Yes. Every representative appears on a live map with a GPS trail of their day, and attendance is stamped on server time with geofencing.
Can we see secondary sales?+
Yes. Orders and sales roll up live by beat, outlet and SKU, so you see secondary sales without waiting for month-end reports.
Does it work for distributors and their field teams?+
Yes. Distributors and super stockists use it to manage their own salesmen, beats and order booking, while brands get live visibility of coverage.
How much does FMCG field force management software cost?+
Plans start at ₹999 a month for up to 10 users, and every plan includes every feature and a 7-day free trial. Growth is ₹2,499 for up to 30 users and Business is ₹4,999 for up to 75. See the pricing page for details.
Can I see a demo built around my FMCG beats?+
Yes. Book a 20-minute demo and we will model your beats, outlets and order workflow in the live product.
How does it compare with other FMCG field force tools?+
See our comparison pages for how FieldExecutives stacks up against FieldAssist, Unolo, FieldEZ and others on features, pricing and deployment.
Evaluating Field Force Management Software for FMCG?
Ready to run your fmcg team on a live map?
Start a 7-day free trial, or book a 20-minute demo and we’ll map it to your exact workflow.