Sales & Distribution

Field Force Management Software for Consumer Durables

FieldExecutives is field force management software for consumer durables teams. Put every rep and promoter on a live map, prove every counter visit, and capture demand and demos where they happen.

Consumer electronics brandsAppliance & white-goods companiesDealer & distributor field teamsIn-shop promoter teams
Live · 7 on field
On-time SLA
98.4%
RK
Raj Kumar
At customer · stop 1 of 4
17.4263, 78.4501
Sound familiar?

Dealers and counters get visited when a rep remembers to, and demand and demo data lives in scattered WhatsApp messages.

Dealer visit tracking software for consumer durables field teams

FieldExecutives is field force management software for consumer durables and electronics brands. It works as your dealer visit tracking software, counter visit tracking app and promoter tracking software in one: every rep and promoter on a live map, every counter visit proven, and demand captured where it happens.

Capture display photos, stock, demand, in-shop demos and walk-in leads on custom forms, so dealer coverage and sell-out stay visible without relying on WhatsApp messages.

How it works

How work flows for Consumer Durables

From the office to the field and back, every assignment, tracked end to end.

01
Plan coverage

Counters for the day

Reps get their dealers and counters for the day, each with a clear visit objective.

02
Reach the counter

Geo-verified visit

Optimised route and a geo-verified check-in at each dealer.

03
Capture demand

Demand, demos, leads

Stock, demand, display and demo data captured against a custom form; walk-in leads logged.

04
See sell-out

Live coverage view

Visits and demand sync live, with coverage and promoter performance on one dashboard.

Features

Consumer Durables field force management software features

Everything a consumer durables sales team needs to cover dealers, capture demand and track promoters, in one app.

Dealer visit tracking

Geo-verified check-in at every dealer, so coverage against plan is visible in real time.

Counter visit verification

Display and stock photos at each counter prove the visit and the condition of the shelf.

Rep and promoter GPS tracking

Live location for every rep and promoter, with a GPS trail of the day.

Demand and stock capture

Record demand, stock and orders on a custom visit form at each counter.

In-shop demo tracking

Log every in-shop demo with proof, and count demos by promoter and store.

Walk-in lead capture

Capture walk-in leads at the counter and flow them into follow-up.

Promoter attendance

Track promoter attendance across counters, verified by location.

Dealer coverage dashboard

One live dashboard for dealer coverage, demand and promoter performance.

Walk a day

A day across the counters

10:30

Counter one

Rep checks in at a dealer, display photographed.

12:00

Demo logged

In-shop demo captured, walk-in lead recorded.

15:00

Stock check

Counter stock and demand updated.

18:00

Coverage done

Dealer coverage and demand dashboard live.

Configured for you

Capture exactly what Consumer work needs

Build the fields, forms and proof your process demands, by drag-and-drop, with no code. Here’s what teams like yours typically track:

See how configuration works
Dealer / counter code
Display & stock photos
Demand & order capture
In-shop demo count
Walk-in leads
Promoter attendance
Custom visit form
Coverage vs plan
app.fieldexecutives.com/ops
Field Command
Live
Punched in
23/25
On field
18
In transit
5
SLA
98%
Roster
RK
Raj Kumar
At customer
PS
Priya Singh
In transit
AP
Amit Patel
Idle
The payoff

Your whole operation, on one screen

Live map, proof of every visit, and the numbers that actually move your business, what teams typically see:

100%
dealer coverage tracked
Live
demand & sell-out
99%
visits with proof
+
demos logged
Real results

How we’ve helped consumer partners

The changes teams see once the field runs on FieldExecutives.

Made dealer and counter coverage visible in real time
Captured demand and demos in the app instead of WhatsApp
Ended unverified dealer visits with geo and photo proof
Tracked promoter attendance and in-shop demos live
Fed walk-in leads straight into follow-up
Gave sales heads live coverage and demand dashboards
In their words

Trusted by consumer teams

“We know exactly which counters were covered and what the demand looks like, live.”
Rajeev Nanda
National Sales Head · Voltech Appliances
“Demo and demand data used to live in WhatsApp. Now it’s structured and on a dashboard.”
Meera Pillai
Trade Marketing · HomeCraft Durables
“Promoter attendance and in-shop demos are finally trackable across every counter.”
Sandeep Rao
Regional Manager · ElectroMax
Questions

Consumer Durables, answered

What is field force management software for consumer durables?+

It is software that helps consumer durables and electronics brands plan dealer visits, track reps and promoters live, verify counter visits and capture demand, demos and leads in the field.

How much does field force management software for consumer durables cost?+

Plans start at ₹999 a month for up to 10 users, and every plan includes every feature and a 7-day free trial. Growth is ₹2,499 for up to 30 users and Business is ₹4,999 for up to 75. See the pricing page for details.

Can I see a demo built around my consumer durables workflow?+

Yes. Book a 20-minute demo and we will model your own routes, forms and approvals in the live product, with no slides.

How does FieldExecutives compare with other consumer durables field force tools?+

See our comparison pages for how FieldExecutives stacks up against FieldAssist, Unolo, FieldEZ, LeadSquared and others on features, pricing and deployment.

Can reps capture demand and demos?+

Yes. Reps capture stock, demand, display photos and in-shop demos on a custom form at each counter, synced live.

How is dealer coverage tracked?+

Reps check in with GPS at each dealer, so coverage against the plan is visible in real time.

Can walk-in leads be followed up?+

Yes. Leads captured at the counter flow into follow-up, so nothing is lost.

Ready when you are

Ready to run your consumer team on a live map?

Start a 7-day free trial, or book a 20-minute demo and we’ll map it to your exact workflow.

7-day free trial · No card required · Setup in a day